777live Privacy Policy
This page gives you full details on how the personal information you provide on the 777live platform is collected, stored, protected, and who it is shared with.
Table of Contents
1. Introduction and Purpose
This Privacy Policy ("Policy") applies to all visitors, including users in Myanmar, who use the 777live platform (www.777live.today). 777live takes the protection of your personal data seriously, and this policy has been written to be fully transparent.
This policy applies to our entire website, mobile application and related services. By accessing the platform, creating an account, or using any of our services, you agree to follow the terms set out in this policy.
The purpose of this policy is to explain (a) what data we collect and how, (b) the reasons we retain that data, and (c) how you can exercise your rights.
2. Information We Collect
We may collect data in the following categories—
a. Data You Provide Directly
- Name, age, contact details (phone number, email address)
- Account login details (username)
- Payment data — KBZPay phone number, Wave Money, AYA Pay, CB Pay or bank transfer details
- National registration card or identity card information submitted for KYC (identity verification)
- Any data provided through customer support
b. Data Collected Automatically
- IP address, browser type and version
- Device ID, OS type, screen resolution
- Login time, session pattern and gameplay history
- Referral URL, click path and session duration
- Deposit/withdrawal records and balance change history
c. Data Received from Third Parties
- Deposit/withdrawal confirmations from payment providers (KBZPay, Wave Money, AYA Pay, CB Pay, banks)
- Information from fraud detection companies
- Basic profile data from users referred through our affiliate referral programme
3. How We Use Your Information
We use collected data only for the following legitimate purposes—
- Account Management — to open, verify and maintain your account
- Payment Processing — to handle deposit and withdrawal transactions smoothly
- Gaming Services — to record gameplay history, wins/losses and calculate bonuses automatically
- Security Checks — to prevent fraud, money laundering (AML) and unauthorised access
- Customer Support — to resolve questions and complaints through live chat
- Policy Compliance — to carry out age 21+ verification and KYC checks
- Service Improvement — to improve platform features, games and promotions
- Legal Compliance — to fulfil requirements from legal or regulatory authorities
We will not use your data outside the purposes stated above, and we will not sell it to third parties.
5. Cookies and Tracking Technologies
The 777live website uses cookies and similar technologies—
Essential Cookies
These cookies are necessary for session management, security tokens and maintaining your login. If they are disabled, the platform will not function correctly.
Functional Cookies
Used to remember your language preference, display settings and gameplay preferences.
Analytics Cookies
Used to understand access patterns, volume and service errors in order to improve our service. Data in these analytics cookies is anonymised.
You can control cookies through your browser settings, but please note that disabling essential cookies may affect certain functions.
6. Personal Data Security
777live uses industry-recognised security methods to protect your personal data—
- SSL/TLS Encryption — encrypts all data transmitted between the website and the server
- Encryption at Rest — personal information and payment data stored on the server is encrypted
- Access Control — staff can only access data relevant to their role, with authorisation levels in place
- Multi-Factor Authentication — two-step verification is available to confirm account access
- Security Audits — regular penetration testing and vulnerability assessments are carried out
- Data Separation — personal data and gaming records are stored separately to prevent cross-referencing
In the event of a data breach, we will notify affected users within a reasonable timeframe in line with our breach notification procedures.
7. Data Retention Period
Retention periods may vary depending on the type of data—
Account Data
Retained from the date of account closure for as long as is reasonably necessary and required by law. Transaction records may be kept for an extended period to meet anti-money laundering requirements.
Gaming Records
Relevant records will be kept for a reasonable period to resolve gaming disputes and verify fairness.
Customer Communication Records
Live chat and email customer communication records are retained for a reasonable period to improve service quality and protect customers.
After the retention period ends, we securely delete or anonymise the data.
8. User Rights
Under the Myanmar personal data protection framework, you have the following rights when using our platform—
Right of Access
You can request to view the data we hold about you.
Right of Rectification
You can request that inaccurate or incomplete data be corrected. We will action this request without delay.
Right to Erasure
You can request deletion of your data where there is a valid reason and no legal restriction preventing it. Where data cannot be deleted due to financial regulatory requirements, we will explain this clearly.
Right to Restriction
You can request that we restrict how we process your data, which is particularly relevant during an ongoing review or objection period.
Right to Portability
You can obtain the data you have provided in a readable format, or request that it be transferred to a third party.
Right to Object
You have the right to object if you are not satisfied with a specific aspect of how we handle your data. We will review the objection and respond.
To exercise any of the above rights, please email [email protected]. We will respond within a reasonable timeframe.
9. Minor Protection Policy
The 777live platform is for adults aged 21+ only. We do not knowingly collect personal information from anyone under 21. If you are a parent or guardian and believe a child may have accessed the platform, please contact us immediately and we will take appropriate action.
Our KYC process includes age verification and we have protections in place for underage users. To learn more about how these measures work, visit the Responsible Gaming page.
10. Policy Updates
We may update this Privacy Policy from time to time to reflect changes in our operations, legal requirements, or service improvements. Any changes will be recorded by updating the "Last Modified Date" on this policy page.
If significant changes are made, we will post a prominent notice on the platform or notify you by email. Continued use of the platform after changes are published will be considered your acceptance of the updated policy.
We keep records of previous versions of this policy and can provide them upon request.
11. Contact Us
If you have any questions, complaints, or rights requests regarding this Privacy Policy, you can contact the 777live customer support team—
- General Contact: [email protected]
- Personal Data Specific Inquiries: [email protected] (please include "Privacy Request" in the subject line)
- Live Chat: You can reach us in Burmese anytime 24/7 via live chat on the platform
If your concern is not resolved through our data protection service, you may file a complaint with the relevant global data protection supervisory authority.